“Lighthouses don’t go running all over an island looking for boats to save; they just stand there shining.” ~Anne Lamott I’ve always been conflicted about self-promotion. As soon as Writing Home was published, I had to set aside any sense of modesty or humility to sell my book (and my brand) to a wider audience beyond my newspaper readership. It usually felt awkward. Over time, I’ve learned to borrow a page from the authors and entrepreneurs who grew up on social media platforms and enjoy putting themselves out there. But like most people my age, I was raised to think it’s not cool to toot your own horn, or talk about…